Embrace freedom for a change. When life is becoming too burdensome and the weight of obligation and duty seems suffocating, do something that allows you to release yourself from what can feel like a prison.
It’s easy to forget that your subscribers are people with likes and dislikes (not just leads). Firstly, always watch your open, CTR, unsubscribe and complaint rates. That’s the fast way to gauge whether your email was engaging or not. When appropriate, use what personalisation you have at your disposal.